Cookie Policy

Last updated October 2026 ยท Policy version 2026-10

Change or withdraw your cookie choices at any time. It takes effect immediately and you do not need to sign out.

What cookies are

Cookies are small text files a website stores in your browser. HappyLife also uses your browser's local storage for the same purpose.

They let a site remember something between visits, such as whether you are signed in, or which cookies you have already agreed to.

Why HappyLife uses them

We keep this to the minimum. Essential cookies run the service: signing you in, keeping your session secure, and remembering that you have already answered the cookie question.

Everything else is optional and only happens if you allow it. There is no tracking on this site before you make a choice.

Essential cookies

Essential cookies are required for login, security and core HappyLife functionality, so they cannot be switched off. Without them you would be signed out on every page and the site could not protect your account.

They do not build a profile of you and are never shared with advertising platforms.

Optional categories

Functional: language, remembered preferences and interface settings that personalise your experience.

Analytics: aggregated, de-identified usage and performance metrics that show us what is slow or broken. We do not use them to build a profile of any individual member.

Marketing: campaign measurement and remarketing, and only ever on platforms we have reviewed and approved.

What we never send to tracking providers

Your matrimonial profile is never handed to an analytics or advertising platform. We do not send religion, community or caste, marital status, horoscope or jathagam details, partner preferences, your mobile number, your email, your contact details, family information, or the content of your private chats.

Where we measure product usage we use generic events such as profile viewed, matches tab opened or connection sent, with no personal attributes attached.

How long they last

Essential cookies last for your session, or until you sign out. Your cookie choice is remembered for 12 months, after which we ask again.

If an optional category is ever enabled, analytics cookies last up to 13 months and marketing cookies up to 90 days. When you switch a category off we stop the relevant scripts immediately and clear what we can from your browser.

Third-party providers

If analytics are enabled, measurement is provided by Google Analytics with IP anonymisation switched on and advertising signals switched off. If marketing is enabled, campaign measurement is provided by Meta.

These providers process data under their own privacy policies, and only ever after you have allowed the relevant category.

Changing your mind

You can change or withdraw your choices at any time from Cookie Settings, reachable from the footer of every page, from this policy, and from Account and Privacy settings once you are signed in.

Withdrawal takes effect immediately. There is nothing to uninstall and you do not need to sign out.

Contact and privacy

How we handle your personal information is set out in our Privacy Policy at /privacy.

Questions about cookies or your privacy? Reach us from the contact page at /help and our team will help.

Cookie inventory

hl_consent_v1

HappyLife Matrimony

Stores your cookie choices and the policy version they were given for.

essential12 monthsFirst partyIn use

hl_device_id

HappyLife Matrimony

Random anonymous identifier that keeps one consent record for a signed-out visitor. Not a fingerprint.

essential12 monthsFirst partyIn use

Platform session

HappyLife Matrimony (hosting platform)

Keeps you signed in and protects requests against forgery.

essentialSession, until you sign outFirst partyIn use

hl_ui_prefs

HappyLife Matrimony

Remembers non-essential interface and language preferences.

functional12 monthsFirst partyAllowed, not in use yet

_ga, _ga_*

Google Analytics

Aggregated, de-identified page usage measurement. IP anonymisation is on.

analyticsUp to 13 monthsThird partyOnly if you allow it

_fbp, _fbc

Meta

Campaign measurement and remarketing.

marketingUp to 90 daysThird partyOnly if you allow it

See also our Privacy Policy.

Your privacy matters.

We use essential cookies to keep HappyLife secure and working. With your permission, we may also use functional and analytics cookies to improve your experience.